Advertising & Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

On the job, you would:

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Education

• bachelor's degree

Business

• sales and marketing
• customer service

Arts and Humanities

• English language

Communications

• multimedia

Engineering and Technology

• computers and electronics

Basic Skills

• listening to others, not interrupting, and asking good questions
• talking to others

Problem Solving

• noticing a problem and figuring out the best way to solve it

People and Technology Systems

• thinking about the pros and cons of different options and picking the best one
• figuring out how a system should work and how changes in the future will affect it

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

• Initiative
• Cooperation
• Dependability
• Attention to Detail
• Adaptability/Flexibility
• Stress Tolerance

Verbal

• communicate by speaking
• listen and understand what people say

Ideas and Logic

• use rules to solve problems
• come up with lots of ideas