Overview & Salary

Overview

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

On the job, you would:

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.

Education

  • bachelor's degree
  • high school diploma/GED

Salary

Annual 10th percentile $31,200
Annual median $61,270
Annual 90th percentile $133,150

Knowledge & Skills

Knowledge

Business

  • sales and marketing
  • customer service

Arts and Humanities

  • English language

Communications

  • multimedia

Math and Science

  • arithmetic, algebra, geometry, calculus, or statistics

Skills

Basic Skills

  • talking to others
  • listening to others, not interrupting, and asking good questions

Social

  • talking people into changing their minds or their behavior
  • looking for ways to help people

Problem Solving

  • noticing a problem and figuring out the best way to solve it

Personality & Abilities

Personality

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

  • Attention to Detail
  • Initiative
  • Persistence
  • Integrity
  • Achievement/Effort
  • Dependability

Abilities

Verbal

  • communicate by speaking
  • listen and understand what people say

Ideas and Logic

  • come up with lots of ideas
  • create new and original ideas
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