Market Research Analysts & Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

On the job, you would:

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Education

• bachelor's degree
• master's degree

Arts and Humanities

• English language

Business

• customer service
• sales and marketing

Math and Science

• arithmetic, algebra, geometry, calculus, or statistics
• sociology and anthropology

Communications

• multimedia

Basic Skills

• reading work related information
• thinking about the pros and cons of different ways to solve a problem

Problem Solving

• noticing a problem and figuring out the best way to solve it

People and Technology Systems

• thinking about the pros and cons of different options and picking the best one
• figuring out how a system should work and how changes in the future will affect it

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

• Analytical Thinking
• Attention to Detail
• Dependability
• Integrity
• Initiative
• Adaptability/Flexibility

Verbal

• communicate by speaking
• communicate by writing

Ideas and Logic

• make general rules or come up with answers from lots of detailed information
• come up with lots of ideas

Math

• choose the right type of math to solve a problem
• add, subtract, multiply, or divide