Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

On the job, you would:

• Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Education

• bachelor's degree
• associate's degree

Business

• sales and marketing
• customer service

Engineering and Technology

• computers and electronics

Arts and Humanities

• English language

Communications

• multimedia

Basic Skills

• reading work related information
• figuring out how to use new ideas or things

Problem Solving

• noticing a problem and figuring out the best way to solve it

People and Technology Systems

• thinking about the pros and cons of different options and picking the best one
• figuring out how a system should work and how changes in the future will affect it

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

• Analytical Thinking
• Attention to Detail
• Initiative
• Dependability
• Adaptability/Flexibility
• Achievement/Effort

Verbal

• communicate by speaking
• listen and understand what people say

Ideas and Logic

• come up with lots of ideas
• notice when problems happen