Overview & Salary
Overview
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
On the job, you would:
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
Education
- bachelor's degree
- some college
Salary
Annual 10th percentile $40,900
Annual median $73,690
Annual 90th percentile $148,240
Knowledge & Skills
Knowledge
Business
- sales and marketing
- customer service
Communications
- multimedia
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- writing things for co-workers or customers
- reading work related information
Social
- changing what is done based on other people's actions
- talking people into changing their minds or their behavior
Problem Solving
- noticing a problem and figuring out the best way to solve it
Personality & Abilities
Personality
Artistic
People interested in this work like activities that include creating, designing, and making your own rules.
- Dependability
- Persistence
- Cooperation
- Initiative
- Attention to Detail
- Adaptability/Flexibility
Abilities
Verbal
- communicate by writing
- read and understand what is written
Ideas and Logic
- come up with lots of ideas
- create new and original ideas