Overview & Salary

Overview

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

On the job, you would:

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.

Education

  • bachelor's degree
  • some college

Salary

Annual 10th percentile $40,900
Annual median $73,690
Annual 90th percentile $148,240

Knowledge & Skills

Knowledge

Business

  • sales and marketing
  • customer service

Communications

  • multimedia

Engineering and Technology

  • computers and electronics

Skills

Basic Skills

  • writing things for co-workers or customers
  • reading work related information

Social

  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior

Problem Solving

  • noticing a problem and figuring out the best way to solve it

Personality & Abilities

Personality

Artistic

People interested in this work like activities that include creating, designing, and making your own rules.

  • Dependability
  • Persistence
  • Cooperation
  • Initiative
  • Attention to Detail
  • Adaptability/Flexibility

Abilities

Verbal

  • communicate by writing
  • read and understand what is written

Ideas and Logic

  • come up with lots of ideas
  • create new and original ideas
Find more careers in Arts & Communications